What is with interior designers pushing ostentatious window treatments?

OK, I actually know the answer to this.  But I ask the question because I wonder if it is a little embarrassing for my competition to showcase designs with swags, jabots, valances, panels and sheers when they are so obviously out of style.  Browse books recently published, read current shelter zines, watch TV.   Flounce is out, even here in stuffy DC. 

To answer the question with a bit of history:  I began Decorate Your Space and Design Strategies in response to having worked for a firm that made me feel a little like showering after consultations.  Because here is the secret: Fancy Windows Means Lots o’Cash for the Designer.  So  you have these innocent clients, desiring a functional, beautiful space and ending up with tasseled and festtoned windows and white walls.  Nothing more, for the elaborate treatments broke the bank. 

Let me stress that I do recommend well covered windows, especially if the client so desires, and I have many wonderful connections to great window experts.  But I will always choose tasteful and restrained over excessive any day.

So many retailers are offering excellent silk panels.  I recommend them often:

Here are some of custom treatments in my clients’ homes: