Home Staging in a nutshell consists of one thing. Sleight of the eye.
Just as a magician distracts his audience in order to covertly perform a trick, Home Stagers can distract attention away from warts and on to gems.
I heard about some people who were surprised when the homeowner was inside when these prospective buyers viewed the property. The house was/is an example of curb UNappeal. The visible exterior consists solely of a garage door, plain and without even a window. Because the house is situated on the downward slope of a hill, this is all you can see from the street. Inside is no better: tiny chopped up rooms, awkward flow, low ceilings, dingy carpets, horribly outdated baths and kitchen. The house has one shining star, a beautiful in-ground pool situated on a long backyard ending in a glen and a creek.
The homeowner did a fantastic job directing the prospective buyers’ attention to the back of the house, where the pool was visible. They wrote a contract that night.
Home Stagers can do this sort of thing without such personal intrusion.